On-page
SEO
In search engine optimization, on-page optimization refers to factors
that have an effect on your Web site or Web page listing in natural
search results. These factors are controlled by you or by coding on your
page. Examples of on-page optimization include actual HTML code, meta
tags, keyword placement and keyword density.
On page Optimization means the process of preparing website pages search engine friendly. Nowadays, search engines are grooved with all sorts of information. The style of content display on a website reflects its quality. It is very possible that many voids are left unnoticed at the time of website creation. When professional SEO experts take over the job for promotion, they bring to notice many aspects like Meta tag description, header and tile etc. As all the activities under On-page Optimization are done on website to remain for longer period, so it is must to make these correction under perfect planning and up to date knowledge of updates from various search engines.
ON PAGE OPTIMIZATION:
- Keyword
Research: Research on what keywords can be targeted for the site.
- Keyword Finalisation:
To come up with the final list of keywords which we will target on the website.
- Competitor Analysis:
Competitor analysis on what keywords the competitors are using.
- URL Analysis:
Check if the URLS are search engine friendly.
- Site Structure Check:
Check if the site is structured is correct and the flow of information is
in the correct direction.
- Checking Keyword
Density: Check the overall density of the keywords on the site.
- XML Sitemap Creation:
Creation of XML site map
- Google Webmaster
Tools Accounts Setup and Registration: Creating a Google Webmaster Account
and submission of XML Sitemap so that the complete site can be indexed with
Google.
- Fetch as Google:
Individually Submitting pages which are not indexed with Google.
- Google Local / Maps
Registration: Creating a Google Local / Map account to submit the site.
- Google+ Account
Creation: Create Google Plus account. Google Analytic Setup: Review
of Google Analytic account.
- Mobile Website:
Landing Page for mobile websites. Enquiry Form Check: Check if the Enquiry
form is working fine.
- Mobile Site Compatibility:
Check if the site works with Smart Phones and Tables
- Broken Link Check:
Check for any broken links on the site.
- 404 Error: Check
if page not found on the site is returning a 404 error.
- Spelling Check:
Spelling Check on the complete website
- Grammar Check:
Check for any grammatical mistakes Site Speed Check: Check if the site is
taking too much time to download.
- Orphaned Pages:
To make sure every page on your website is linked to from another page.
A spider won’t be able to find orphaned pages.
- Content Crawling
and Indexing: Check if the content on the site is being crawled and
indexed properly.
- Synonyms: Use
of Synonyms on the site to get better results in ranking.
- Landing Pages: Finalising
which keywords will be targeted on the current website and if new content
pages are required to target more keywords.
- Meta Tag Creation:
Creating Meta Tags for the site which includes:
Page
Title
Description
Keywords
H1,
H2 and H3 Tags
Alt
Tags
Page
Heading Optimization
- Meta Tag Implementation:
Implementing the Meta Tags on the website.
- On Page Content
Optimization: On Page content optimization to integrate the keywords
on the site.
- Creation of New
Content Pages: If required and their integration on the website.
- Creation of Article
Section on the website: Creating a section where all the articles would
be posted.
- Gmail Account: We would need 1 Gmail account from the client for account creation and submissions.
OFF PAGE OPTIMIZATION:
- Article Title Research: Research
on what topics the articles would be written.
- Article Creation:
Creation of articles based on the keywords we want to target.
- web2.0 Resources Setup and Submission:
The article would be submitted to the web2.0 Resources for this we would
have to setup account on resources like: Wordpress, Blogger, Tumblr, Squidoo,
Weebly etc.
- On Site Article Submission:
Submission of articles on the website.
- Blog Commenting: Research
theme related Blogs for posting comments.
- Registrations On SMO Portals:
Creating Profile on SMO Portals like Stumble Upon, Delicious, Digg, Myspace,
reddit etc.
- Video Creation and Optimization: We would create, upload, optimize and promote videos on Youtube.
REPORTING AND MONITORING:
- Weekly monitoring of the sites ranking
on search engines.
- Weekly Traffic Check through
Google Analytics
- Caching and Crawling Check.
- Enquiry form Check.
- Mobile Site compatibility Check:
Check if the site works with Smart Phones and Tables
- Monthly call to discuss the
progress of the campaign.
- Monthly Ranking Report would be sent.
Importance Of On Page SEO
Back links definitely provide a firm foundation for your website’s ranking but what if these are not effective enough and act as degradation for you rather being an asset. Your site should have all sorts of things that can make it stand out uniquely.
On page optimization is gaining popularity by leaps and bounds as Google crawls in to check all the availabilities of a site. To attain a good ranking, you must have some goals in mind. The number first in this respect remains to lower down the bounce rates of site. The second one in this respect is to covert the visitors. The importance of bounce rate is that it helps a lot to know how relevant is your content to the keyword people are using to get the information. If you getting huge traffic but it is non-qualified then it is of no use in terms of business revenue as well as it will make the SEO efforts just the wastage of time and money.
In a way back links and SEO are inter related. Both depend upon each other. Back links are just like a reminder to Google but these do not help in indexing or categorizing the ranking procedures. These act as a “courtesy call” to remind about the website’s presence.
On Page SEO Checklist
Google’s feedback about a respective site is of a lot of value. In a way, all the sites work hard and even harder to hold an impression upon Google. Some factors are listed here that affect the content categorization of site; however, list of on page SEO activities does not end here.
- Page Meta Descriptions
- Page Meta Titles
- Page Meta Keywords
- Bolding keywords
- H1 Tags
- Italicizing keywords
- H2 Tags
- Proper image SEO
- Proper site wide navigation
- Including video on your site
- Transparency pages
- XML sitemap …….and more
We referring the content of a website from the beginning and it is very important too. You should keep in mind all the important factors and things affecting your site’s presence in anyway. The Panda update of Google is all about analyzing the website content quality. Quality matters every time. The main perspective of SEO is to guide the users to such a site that has all the quality content to offer. The referred website should be all overflowed with right type of comprehensive information but extra or irrelevant information is of no use. Users’ responses to a particular website matter a lot. These act as a key factor in ranking procedure. The search engines analyze the users experience about a site and how much it was worth it for them.
Also, you can’t afford to lose the keywords because these are the stepping stones to success in terms of successful on page SEO. Change is what you should believe in and thus modification of content is must. Appropriate positioning and quantity of keywords is also an important factor. Stuffing of all the possible keywords may give you the satisfaction but major search engines may penalize such a website. Make it sure to publish content that is user friendly, interesting and all unique. A website will attain better visibility in search results if content and technical aspects are reviewed and updated regularly and this aspect makes the SEO an ongoing process.
